Remember when I hinted about collaborating with a secret someone on a secret project? Well, I can’t divulge all the details yet, but I am so excited to give you a sneak peek!
But before we get to that, allow me to build the suspense.
I recently fell in love with thrifting and the idea of sustainable fashion. The one gripe I’ve had about thrifting is that it tends to be overpriced, like when I found a Forever 21 skirt at Beacon’s Closet for $10! After a particularly frustrating thrifting adventure that involved a $17 moldy sweater at the Salvation Army, Helene and I were fed up. Anyway, necessity is the mother of invention and PrelovedNYC was born! You guys, I am so proud of us. We’ve invested lots of blood, sweat, and tears (okay, mental anguish) into this project. Over the past month, Helene and I have curated a winter collection of beautiful and unique vintage clothing, shoes, and accessories. It is our mission to promote a financially- and ecologically-conscious lifestyle.
Today, Helene chose some key pieces while I played photographer with ST’s new Canon Rebel T3i and we had a mini photo shoot in my back yard. Side note: Read all about our fun process here.
You guys, this is HUGE!
Last week, Proctor & Gamble discontinued this ad because it used Photoshop to make eyelashes look thicker than they actually were.
This is a direct result of a ruling made by industry watchdog National Advertising Division. NAD director Andrea Levine stated, “You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then – in the mice type – have a disclosure that says ‘okay, not really.’” Well, duh. It took these guys long enough to figure this out.
This brings us another step closer to banning the use of Photoshop in advertising when it’s misleading to consumers (which is pretty much all the time).
This won’t affect ads that make super skinny models even skinnier but it’s certainly a step in the right direction. At least we won’t be fooled into thinking, “If I buy that mascara/lipstick/primer/eyeliner/shampoo/moisturizer, I can be a better version of myself.” I literally cannot even fathom what the world would be like without Photoshop and “beauty construction,” which basically sends the message that even if there’s nothing wrong with you, there is.
I’m waiting for the day they can’t do this anymore: